The architects behind the Access Model

The architects behind the Access Model

The architects behind the Access Model

Norland & Co builds structured access into strategic accounts.
Our board unites experience from Fortune 100 commercialization, venture growth, and enterprise execution.

Hiring

Co-founder

Hiring

Co-founder

David Martinez

Mads Trippestad

Founder / CEO

Architect of Norland’s Precision Access System. Leads strategic design, commercialization, and execution of the Access Model. Supported by an international advisory board spanning venture growth, enterprise strategy, and brand leadership.

David Martinez

Mads Trippestad

Founder / CEO

Architect of Norland’s Precision Access System. Leads strategic design, commercialization, and execution of the Access Model. Supported by an international advisory board spanning venture growth, enterprise strategy, and brand leadership.

David Martinez

Mads Trippestad

Founder / CEO

Architect of Norland’s Precision Access System. Leads strategic design, commercialization, and execution of the Access Model. Supported by an international advisory board spanning venture growth, enterprise strategy, and brand leadership.

Ryan Johnson

Hiring

Co-founder

Ryan Johnson

Hiring

Co-founder

The Norland Board of Advisors

Bringing together expertise from Fortune 100 commercialization, venture-backed growth, capital strategy, and enterprise execution.


David Martinez

Stefan Van Eerde

Growth Systems Board Advisor

Growth Systems Board Advisor and founder of Shadowleaders.com, the advisory network for scale-ups in Europe and the US. Over 20 years leading growth strategy and GTM system design for global technology and B2B companies. Experience includes senior roles at Trimble Inc and Elsevier B.V., advising Norland on go-to-market architecture, cross-market expansion and scalable growth systems. See also www.shadowleaders.com

David Martinez

Stefan Van Eerde

Growth Systems Board Advisor

Growth Systems Board Advisor and founder of Shadowleaders.com, the advisory network for scale-ups in Europe and the US. Over 20 years leading growth strategy and GTM system design for global technology and B2B companies. Experience includes senior roles at Trimble Inc and Elsevier B.V., advising Norland on go-to-market architecture, cross-market expansion and scalable growth systems. See also www.shadowleaders.com

David Martinez

Stefan Van Eerde

Growth Systems Board Advisor

Growth Systems Board Advisor and founder of Shadowleaders.com, the advisory network for scale-ups in Europe and the US. Over 20 years leading growth strategy and GTM system design for global technology and B2B companies. Experience includes senior roles at Trimble Inc and Elsevier B.V., advising Norland on go-to-market architecture, cross-market expansion and scalable growth systems. See also www.shadowleaders.com

Mark Rodriguez

Kolbjørn Midtun

Commercial Strategy Board Advisor

With 20+ years of experience in corporate strategy and technology-driven execution, his work spans Fortune 100 electronics companies, private equity-backed ventures, medtech firms and venture funded startups. He advises Norland on commercial structure, executive decision making and the operating model needed to support scale.

Mark Rodriguez

Kolbjørn Midtun

Commercial Strategy Board Advisor

With 20+ years of experience in corporate strategy and technology-driven execution, his work spans Fortune 100 electronics companies, private equity-backed ventures, medtech firms and venture funded startups. He advises Norland on commercial structure, executive decision making and the operating model needed to support scale.

Mark Rodriguez

Kolbjørn Midtun

Commercial Strategy Board Advisor

With 20+ years of experience in corporate strategy and technology-driven execution, his work spans Fortune 100 electronics companies, private equity-backed ventures, medtech firms and venture funded startups. He advises Norland on commercial structure, executive decision making and the operating model needed to support scale.

Hiring

Co-founder

Hiring

Co-founder

What we solve

Outbound creates activity. Entry creates advantage.

We build access systems that reach economic buyers, not inboxes.
No automation. No volume tactics. Controlled access into commercial conversations that move markets.


Operating principles

We treat access as a system, not an activity. Structured strategy, mapped decision-makers, and intentional execution that compounds over time.